PEAK POSITION: Number 4 in December 2011 and January 2012 (Chart History)
COMBINED SALES: 1.0 million (April 2018)
RELEASE DATE: December 2011
WHEN DID IT REACH ONE MILLION SALES: April 2018
Levels was a song that was over a year in the making. The vocal was added in around March 2011 (sampled from an Etta James song) and the song was eventually released around the world in October 2011 and first charted in the UK in December.
Whilst the song was still charting, Flo Rida released ‘Good Feeling’ which was primarily based on Levels.
By July 2013 the single was being announced as a platinum selling single.
The song performed well on streaming services and by April 2018 the single had reached a million combined sales. This coincided with the producer’s sad death and the song charted at Number 36.
Alan Jones of Music Week wrote:
A third artist to reach the three-track limit is Swedish DJ Avicii, who died last Friday (April 20), aged 28. Consumption of Avicii recordings in the latest frame amounted to 11,097 albums, and 279,392 tracks. His hits Wake Me Up (No.1, 2013), Levels (No.4, 2011) and Hey Brother (No.2, 2013) re-enter at No.26 (15,708 sales), No.36 (11,992 sales) and No.43 (9,683 sales), respectively. He also has album chart re-entries with True (No.2, 2013) and Stories (No.9, 2015), at No.14 (4,690 sales) and No.17 (3,325 sales), respectively. Cumulative Avicii sales are: singles – 10,061,500, albums – 521,420. Please be aware that while weekly chart consumption figures are based on either the 150:1 or 300:1 conversion ratio for streams, OCC archive data, including current weeks is at the 100:1 conversion rate. With that caveat, Levels has sold 1,014,182 copies to date, while Hey Brother has sold 1,085,825 and Wake Me Up has sold 2,086,902 copies.