PEAK POSITION: Number 1 (3 non-consecutive weeks)
COMBINED SALES: 2.629 million (September 2017)
DATE OF RELEASE: 21st November 2013
DATE IT REACHED 1 MILLION SALES: 2nd March 2014
The facts that accompany Happy’s millionth sale are very interesting to note. After 73 days on sale the song has become a million seller. The song is from the Despicable Me 2 soundtrack. Although the film was a hit in the Summer of 2013 the song Happy was promoted in November to celebrate the DVD and Blu-Ray release. A clever promotion tactic was used: the world’s first 24-hour video. This was shown at http://24hoursofhappy.com/. The song took a couple of weeks to rise up the chart and by Christmas chart it was Number 2. But in 2014 the song really took off…
The song has consistently sold over 100,000 copies a week at the beginning of its run. In March 2014 the song had not been out of the Top 3 since 21st December 2013. On 19th October 2014 Happy rose from 40 to 37, meaning in its 47th week as a Top 75 chart single and the 46th straight as a Top 40 hit. Happy is now officially the longest running Top 40 hit in chart history, overtaking the previous record holder – ‘Stranger On the Shore’ by Acker Bilk during 1962.
It was subsequently performed at the 2014 Brit Awards on 19th February after which sales took off again. In fact the song has enjoyed three separate runs at Number 1. No record has been at Number 1 three times for 57 years. The only two other acts to achieve this are Frankie Laine with ‘I Believe’ in 1953 and Guy Mitchell with ‘Singing The Blues’ in 1957.
By selling a millionth copy of Happy, Pharrell Williams has become only the third act in history to have appeared on three million sellers! Rihanna has managed three (‘We Found Love’ featuring Calvin Harris, ‘Love The Way You Lie’ with Eminem and ‘Only Girl (In The World). The Beatles have managed six: ‘She Loves You’, ‘I Want To Hold Your Hand’, ‘Can’t Buy Me Love’, ‘I Feel Fine’, ‘We Can Work It Out/Day Tripper’ and ‘Hey Jude’.
The records don’t stop there. With Happy, Pharrell now becomes the only other act alongside the Beatles to score three million sellers within a year. His collaboration with Daft Punk, ‘Get Lucky’, passed the million mark in June 2013 and his chart-topper with Robin Thicke and T.I., ‘Blurred Lines’ hit the big one the following month. But that’s not all…
Happy is the fifth song released in 2013 to become a million seller. It is the first song to be announced as a million seller in 2014.
This is the first song to be announced as a million seller whilst still at Number 1 since Band Aid 20 in 2004.
Update March 2015:
In March 2015, Happy became the first single ever to have a 70 week consecutive chart run. After making its debut at Number 71 on 7th December 2013 it rose to Number 1 in just four weeks. It spent 49 consecutive weeks in the Top 40 (another record).
Until Happy, only Black Eyed Peas’ ‘I Gotta Feeling’ and Adele’s ‘Someone Like You’ have managed more than 60 consecutive weeks. But since then Idina Menzel’s ‘Let It Go’ (63 weeks) and Clean Bandit’s ‘Rather Be’ (63 weeks) have joined this exclusive club.
Sales reported at the end of 2014 showed that Happy’s sales were over 1.65million.
— bpi music (@bpi_music) April 22, 2016
Alan Jones in Music Week confirmed combined sales for Happy as 2,489,389.
In September 2017 combined sales were recorded as 2.629 million including 1.9 million downloads.
In December 2017 download sales were reported as 1.9 million.