PEAK POSITION: Number 1 in April to July 2016 (15 weeks)
COMBINED SALES: 2.4million (November 2017)
RELEASE DATE: April 2016
WHEN DID IT REACH ONE MILLION SALES: June 2016 (estimated)
One Dance is, unbelievably, one of the biggest selling singles of all time. It has the joint second-longest stay at Number 1. It has been streamed over a billion times on Spotify worldwide. All of this without possessing much of a tune and being completely unmemorable.
The single entered the chart in April 2016 at Number 21. The following week the song flew to Number 1 where it stayed for 15 weeks altogether. The single sold relatively little in terms of actual sales. It was streams which made its success. It regularly broke streaming records, which its sales were as low as 13,152 in its 11th week at the top.
— bpi music (@bpi_music) July 8, 2016
On its final week at the top the record company dropped its price on iTunes to 59p in an attempt to equal Bryan Adams‘ 16 week record stay at the top.
One Dance was finally knocked off the top by – who else? – Justin Bieber!
Why was it so successful with streaming? James Masterton suggests it was to do with the fact that no video was made available and therefore it was not available on YouTube. The only way to listen to the song was to stream it.
— bpi music (@bpi_music) November 4, 2016
The video was finally released in November 2016.
By February 2017 the single was still in the Top 40.
In April 2017, combined sales figures were confirmed as 2.1 million. The OCC class it as the biggest selling hip-hop single of all time.
In September 2017 combined sales were recorded as 2.344 million including 554,000 sales which is astonishing for a song without a tune.